Unit: 1. Basic aspects of retail, sales and customer care
RETAIL MQF LEVEL 1
Learning Outcome: 1.I can understand the basic characteristics of the retail sector and related occupations
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Main Elements :the retailer;the retail outlet; products; services
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Examples of retail channels :Eg shops;catalogues,online selling,flea markets,showroom,television shopping,mobile kiosks, door to door trading,supermarkets,shopping complexes
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The Local Retail Environment:Sole traders;small scale companies;highly competitive environment;limited market size
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Retail Occupations:Eg Sales assistant, stock controller,shelf stacker,customer service representatives,store manager,supervisor, team leader, delivery person,warehouse supervisor
Learning Outcome: 2. I can recognise the importance of teamwork in retail
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Positive factors:Eg valuing the strengths of others, valuing the attributes and opinions of other team members, working towards common goals, providing support to teach others, accepting advice, listening, communicating with other teams, communicating with other departments,
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Teamwork , good working enviornment and business success : Team productivity; dealing with stressful situations;working together to solve problems; good customer experience; building and maintaining the team;motivation
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Effective teamwork skills :active participation; creativity ; problem solving ; working with others ;effective communication
Learning Outcome: 3. I can recall the basics of selling in retail
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Factors :social and deomgraphic f
factors;economic factors; level of education and experience; competitor products
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The five steps :Eg; meet and greet, understand needs, demonstration, summarise, closing the sale
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Factors :eg. spending time looking at the product, asking questions about details,asking about price, requesting more information, asking for payment details, tryoung out the produc,tbody language,questioning by the customer
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Basic communication skills for the selling process:greeting;questioning;empathy;checking
for understanding;feedback;termination
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POS structureCash drawer;computer;monitor;receipt printer;customer display;barcode scanner
Learning Outcome: 4. I can assist in providing good customer service in a retail environment
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Benefits of good customer service: engagement of customer;increased sales and profits;customer retention;positive image
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Personal Care :body odour;hair care ;bad breath;clean shoes;overall cleanliness;uniform care
Body language :posture;eye contact;use of appropriate tone of voice;gestures
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Assistance to more experienced members of staff when dealing with a customer :
following instructions of the more experienced member of staff ; ;dealing with basic customer queries of a general and basic nature; demonstrate active listening; remaining calm when faced with a difficult customer;discussing the situation with the more experienced member or supervisor for further learning
Learning Outcome: 5. I can recall basic elements related to consumer rights in Malta
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Key elements The Malta Competition and Consumer Affairs Authority; the Malta Communications Authority;the Consumer Claims Tribunal; the Consumer Affairs Act
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Rights :The right to receive information about the two year legal guarantee of conformity of goods; rights related to the delivery of goods; rights related to the return of unwanted goods; rights related to deposits