Unit: 1. Basic aspects of retail, sales and customer care
RETAIL MQF LEVEL 1
Learning Outcome: 1. I can understand the basic aspects related to the handling of stock and sock levels in a retail business
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/9.png)
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/9.png)
Reasons for stock control :Eg, theft control, customer service,product tracking,financial management,warehouse space requirements,identifying current stock levels,preventing wastage,improving stock rotation.
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/9.png)
Paperwork : eg, delivery and supplier notes, purchase orders, receipts, credit notes, goods returned notes, requisitions and issue notes.
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/9.png)
Benefits : Better cash flow;to prevent over-ordering stock; to ensure stock does not run out; to ensure unsaleable stock is not sold
Learning Outcome: 2. I can understand the basic elements related to the receipt of goods
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/8.png)
Importance of proper preparation : Ensuring the correct quality and quantity of goods;identifying that enough storage space is availablable;adequate preparation to ensure safety
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/9.png)
Key tasks : cleanining and maintaining the receiving areas; checking off goods;unpacking and inspection of goods; removal and appropriate disposal of any extra packaging material
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/8.png)
Stock handling to avoid problems : Effective methods for storing stock; use of proper personal protective equipment;preventing stock deterioration;temperature control;ventilation;storing goods in order of receipt.
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/8.png)
Typical PPE : Eg, Gloves.Safety Headwear and foot wear,High Visibility Clothing,Safety glasses
Learning Outcome: 3. I can describe the basic concepts of consumer behaviour
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/9.png)
Influences on consumer : urge to buy; compulsive buying;excitment;perception of product quality
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/8.png)
Human Sesnses: sight; smell;touch;hearing
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/9.png)
Factors: social factors; personal factors;cultural factors;psychological factors
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/7.jpg)
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/7.jpg)
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/1.png)
Learning Outcome: 4. I can identify the basic concepts of visual merchandising
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/9.png)
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/9.png)
Seasons and Events : Eg. the four seasons, Valentine Day, Carnival, Mother's Day, Father's Day, Easter, Back to School, Halloween, Christmas
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/9.png)
Methods : use of models ;special decorations; backdrops; actors or animtors
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/8.png)
Product placement : groupong of products; shelf zones; combination placing; eye-level product placement
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/7.jpg)