Unit: 1. Basic aspects of retail, sales and customer care
RETAIL MQF LEVEL 1
Learning Outcome: 1. I can understand the basic aspects related to the handling of stock and sock levels in a retail business
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Reasons for stock control :Eg, theft control, customer service,product tracking,financial management,warehouse space requirements,identifying current stock levels,preventing wastage,improving stock rotation.
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Paperwork : eg, delivery and supplier notes, purchase orders, receipts, credit notes, goods returned notes, requisitions and issue notes.
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Benefits : Better cash flow;to prevent over-ordering stock; to ensure stock does not run out; to ensure unsaleable stock is not sold
Learning Outcome: 2. I can understand the basic elements related to the receipt of goods
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Importance of proper preparation : Ensuring the correct quality and quantity of goods;identifying that enough storage space is availablable;adequate preparation to ensure safety
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Key tasks : cleanining and maintaining the receiving areas; checking off goods;unpacking and inspection of goods; removal and appropriate disposal of any extra packaging material
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Stock handling to avoid problems : Effective methods for storing stock; use of proper personal protective equipment;preventing stock deterioration;temperature control;ventilation;storing goods in order of receipt.
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Typical PPE : Eg, Gloves.Safety Headwear and foot wear,High Visibility Clothing,Safety glasses
Learning Outcome: 3. I can describe the basic concepts of consumer behaviour
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Influences on consumer : urge to buy; compulsive buying;excitment;perception of product quality
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Human Sesnses: sight; smell;touch;hearing
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Factors: social factors; personal factors;cultural factors;psychological factors
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Learning Outcome: 4. I can identify the basic concepts of visual merchandising
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Seasons and Events : Eg. the four seasons, Valentine Day, Carnival, Mother's Day, Father's Day, Easter, Back to School, Halloween, Christmas
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Methods : use of models ;special decorations; backdrops; actors or animtors
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Product placement : groupong of products; shelf zones; combination placing; eye-level product placement
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