Educators' Guide for Pedagogy and Assessment
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Unit: 3. Dealing with stock and visual merchandising
Retail
Learning Outcome: 1. I can understand the handling of stock and stock levels in a retail business.
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/9.png)
- Definition of stock
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/9.png)
Reasons for stock control: theft control (both by customers and employees); customer service (maintaining appropriate stock levels for customer requirements); product tracking (tracking high and low selling items); financial management (knowing the status of your stock and financial impact); warehouse space requirements; identifying current stock levels; preventing wastage; improving stock rotation.
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/9.png)
Paperwork: e.g. delivery and supplier notes (for incoming goods), purchase orders, receipts, credit notes, goods returned notes, requisitions and issue notes (for outgoing goods).
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Methods: stock checks; stocktaking; audits; stock calculation.
Learning Outcome: 2. I can describe the basic elements related to the receipt of goods
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/8.png)
Ensuring quality and quantity of goods: assessing the quality of goods received; rejecting unnecessary stock; preventing over/under stocking and identifying undelivered stock.
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Receipt and processing of goods: cleaning and maintaining the receiving area; checking off goods; unpacking and inspection of goods; removal and appropriate disposal of any extra packing material.
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/8.png)
Stock handling to avoid problems: effective methods for storing stock; use of proper personal protective equipment (where necessary); preventing stock deterioration; temperature control; ventilation; storing goods in order of receipt.
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/9.png)
Methods: e.g. First In First Out (FIFO), Last In First Out (LIFO), First In Last Out (FILO).
Learning Outcome: 3. I can understand the basics of consumer behaviour.
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/9.png)
Influences on consumer: urge to buy; compulsive buying; excitement; perception of product quality.
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/8.png)
Human senses: sight; smell; touch; hearing.
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/9.png)
Factors: social factors; personal factors; cultural factors; psychological factors.
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/7.jpg)
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/1.png)
Learning Outcome: 4.I can apply the concepts of visual merchandising.
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/9.png)
- Definition of visual merchandising.
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/9.png)
Seasons and events: e.g. the four seasons, Valentine Day, Mother's Day, Father's Day, Easter, Back to School, Halloween, Christmas.
Methods: e.g. use of models, special decorations, backdrops, actors/animators.
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/8.png)
Product placement: grouping of products; shelf zones; combination placing; eye-level product placement
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/8.png)
Retail floor layout: retail floor traffic flow; impact of store layout on customer behaviour; maximising the exposure to products; simplification of viewing and buying process.
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/7.jpg)
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/1.png)
Layout plan: well-planned; effective use of space; neat layout; originality.
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/7.jpg)
![](http://schoolslearningoutcomes.rightbrain-nodes.com/docsystem/nebulacanvas/canvases/static/vendors/ckeditor/plugins/smiley/images/1.png)
Placement: impulse buys placement; difference between bottom, medium and top shelves; grab-and-go items; general merchandise.